News
3D Media Workshop at HHI
Berlin, 15 - 16 October 2009
For more information - > http://3dmedia.hhi.de/index.html
The entertainment industry is growing worldwide with rates between 5% and 20%. Even higher growth rates can be observed in the area of 3D cinema. In 2006 330 3D screens had been installed in the US. In 2007 this number has increased to 768, in 2008 it will be doubled and until 2011 more than 4.300 3D screens are expected. The same is true for 3D film production, a number of Hollywood studios have announced major productions in 3D.
These developments have of course an influence on the home market, because secondary distribution (DVD, Blu-ray) of movies has become an important market segment. In addition recent advances in 3D display technology have stimulated research and development in this area and several consortia have been founded and standardization activities have been initiated.
Already in 2003 a 3D Consortium with 70 partner organizations has been founded in Japan and recently three new activities have been started: The 3D@Home Consortium, the SMPTE 3-D Home Entertainment Task Force, the Rapporteur Group on 3DTV of ITU-R Study Group 6, and the TM-3D-SM group of DVB. In addition, the Moving Pictures Experts Group (MPEG) of ISO/IEC is working on a new coding format for 3D video.
These industry consortia and standardisation bodies rely on R&D projects, which develop the new technologies which lead to new standards, products and markets. In Germany these developments take place in the PRIME project, while in Europe there are 11 projects in the 3D Media Cluster, which is co-organisers of this workshop. Especially the projects 3DTV, 3D4YOU, 2020 3D MEDIA, MOBILE3DTV, 3DPHONE, 3DPRESENCE, GAMES@LARGE, MUTED, and Helium3D will contribute to this workshop.
The 3D Workshop will provide an international forum to discuss and give guidance to future research, standardisation and development activities of 3D. It will bring together production and post production companies, multimedia content providers, broadcast operators, regulators, manufacturers, and R&D organizations.
Topics to be presented and discussed cover the complete chain of 3D production to 3D displays for 3D cinema, (mobile) 3DTV, 3D games, and other immersive applications around 3D content.
The 3D Workshop will be enriched by a demonstration/exhibition area for research and commercial exhibitors.
The 3D Workshop will be enriched by a demonstration/exhibition area for research and commercial exhibitors.
René de la Barré, Peter Eisert, Klaus Hopf, Peter Kauff, Ulrich Leiner,
Ralf Schäfer, Aljoscha Smolic, Thomas Wiegand
Fraunhofer HHI
Event: ICT 2008
Event: 3D Media Cluster at ICT 2008
3D Media Cluster has an application to host a demo booth at ICT2008. Member project 3D4YOU will lead a demo based on Philips 3D displays.
